Sampled from 6 of Stuttgarter Zeitung App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCEC bg
#DDDDCF
#545C2C accent
#111111 text
Mit der neuen StZ App haben Sie die ganze Welt der Lokalnachrichten in Ihrer Hand. Lesen Sie das E-Paper bereits ab 19:30 Uhr oder informieren Sie sich in Echtzeit über wichtige Nachrichten aus Stuttgart, Baden-Württemberg und der Welt – kompakt in einer App! --- Freuen Sie sich auf: • Die wichtigsten Nachrichten aus Stuttgart & Region – live! • Komplette Tagesausgabe der Stuttgarter Zeitung mit allen Lokalteilen. • 30 Tage Archiv. • Nie wieder warten: E-Paper-Vorabendausgabe ab 19:30 Uhr. • StZ Fokus: Hier bündeln wir unsere Schwerpunktthemen, die Region bewegen. • Nachrichten-Vorlesefunktion mit Playlist-Feature. • Rätsel: Täglich neue, interaktive Kreuzworträtsel und Sudokus. • Push-Nachrichten: Basierend auf persönlichen Interessen. • Merkliste: Artikel archivieren und später lesen. • Artikel teilen: Via E-Mail, Messenger oder Social Media. • KI: Fragen stellen, Zusammenfassungen…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 13 screenshots above are Stuttgarter Zeitung App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Stuttgarter Zeitung App runs a light set with one background colour (#FCFCEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #545C2C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.