Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of 天猫 - 好品牌，好价格，上天猫's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#9CFCD4 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
天猫（原手机天猫）是阿里巴巴集团旗下的购物APP。海量官方旗舰店正品保障，为您的品质购物保驾护航。天猫致力于满足消费者对品牌产品和优质商品的购物体验需求。在为消费者提供货真价实的产品的同时，持续创新售前服务并着力提升售后服务，努力打造成线上购物的品质地标，成为越来越多的消费者喜欢并值得信赖的网购平台。 【特色频道】 超神卡：淘宝铂金以上会员专享，每月必免1单！折上再享9.6折！每100元最高再返8元！ 猫猫币：天猫下单即返猫猫币，海量商品下单可用猫猫币抵扣，折后再补最高50%，可叠红包叠消费券 多买多返：每单返1%，超神卡用户专享返2% 大牌闪购：爆款低价，整点抢红包 百亿补贴：大牌全网低价，限时买了就返红包 天猫超市：自营商品一次买齐送上门，致力于满足广大消费者全场景生活需求 天猫国际：全球好货新发现，为中国消费者提供全球的进口好物、直达海外生活方式 *具体以商品详情页展示为准 有任何问题和建议，您可以通过以下方式联系我们： 微博：@天猫APP 消费者热线：9510211 手机天猫客户端：我-设置-意见反馈 同样，您给的反…
App details
What you can learn from 天猫 - 好品牌，好价格，上天猫
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are 天猫 - 好品牌，好价格，上天猫's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 天猫 - 好品牌，好价格，上天猫 runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #9CFCD4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.