Screenshot style breakdown
Sampled from 5 of ComEd - An Exelon Company's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#140C54 bg
#342E6B
#04A47C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
ComEd’s free app allows you to easily access your account information on the go. The app makes it simple to manage more than one account at a time and is available to both residential and business customers on your smartphone or tablet. You can report your outage and stay up-to-date on the restoration status from anywhere. Key features include: · Easy sign-in with your fingerprint or “keep me signed in” option · Effortlessly pay your bill · Report an outage · Check your outage status · View the outage map · View your bill · Check your balance · View your account activity · Manage your AutoPay and Budget Billing settings · Report your outage without signing in · View usage data and trends · Compare your bills · View your bill forecast · Set up alerts for your outage status, when your bill is ready to be viewed, upcoming payment reminders, and more · View hourly pricing information as a …
App details
What you can learn from ComEd - An Exelon Company
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are ComEd - An Exelon Company's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ComEd - An Exelon Company runs a dark set where the background shifts from screenshot to screenshot (first shot #140C54) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #04A47C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.