Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Amex Italia's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#046CD4 bg
#2780DA
#3C6484 accent
#FFFFFF text
Screenshots
Icon palette
About this app
App Amex: il conto in tasca. Tutti i vantaggi American Express a portata di smartphone. Con l’App Amex potrai accedere al tuo conto Carta ovunque tu sia. Verifica le ultime spese effettuate con la Carta, controlla il saldo del conto, visualizza le offerte pensate per te con Amex Offers e molto altro. GESTISCI IL TUO ACCOUNT FACILMENTE • Attiva la Carta American Express e registra il tuo conto al Servizio Online Effettua l'accesso al tuo conto Carta con lo stesso user ID e la stessa password che usi per l'area protetta del sito americanexpress.it. Puoi anche accedere più velocemente al tuo account con il Touch ID o il Face ID. Una volta effettuato l’accesso, potrai contollare tutte le tue Carte ovunque tu sia, in qualsiasi momento. • Visualizza, modifica e sblocca il PIN della tua Carta American Express La funzione gestione PIN ti permette di visualizzare e modificare il tuo PIN diretta…
App details
What you can learn from Amex Italia
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Amex Italia's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Amex Italia runs a dark set with one background colour (#046CD4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #3C6484, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.