Sampled from 6 of Australian Financial Review's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0C6CCC bg
#2E80D3
#0C3C74 accent
#FFFFFF text
Access Australia’s leading business news, insights, and analysis. • Flip through a digital version of the day's paper on the go. • Browse topics and categories with a seamless navigation experience. • Find and discover articles with search feature • Tailor your display with dark mode and text size settings. • Get live market updates any time, any place. • Enable notifications and get the latest news in real time. • Save articles to read later and build your library. • Get unlimited access by linking your app subscription to an AFR account. This app is free to download. Get access to all AFR content, exclusive newsletters, and more with a subscription purchased in the app. Already an AFR subscriber? Simply install the app and sign in with your AFR login details. Terms of use and privacy policy apply when accessing content via The Australian Financial Review app • Privacy …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Australian Financial Review's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Australian Financial Review runs a dark set with one background colour (#0C6CCC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0C3C74, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.