Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of ITA Airways's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0474CC bg
#2787D3
#0C3C6C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
ITA Airways APP: all the features you need in one single APP! BOOK Choose your flights and purchase tickets to all destinations operated by ITA Airways and our partners. CHECK IN Check in directly from your smartphone using your booking reference (PNR). MANAGE YOUR BOOKING Manage your booking and purchase additional services, such as seat selection and extra baggage, to make your travel experience even more comfortable. SEARCH FLIGHT SCHEDULES View the full flight schedule for all destinations served by ITA Airways and plan your trip with ease. CHECK FLIGHT STATUS Quick and convenient: check flight status and get up-to-date information on departures and arrivals. So what are you waiting for? Download the ITA App and get ready to board!
App details
What you can learn from ITA Airways
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are ITA Airways's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ITA Airways runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #0474CC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #0C3C6C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.