Screenshot style breakdown
Sampled from 5 of BoothCool - Heart Effects's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4ECF4 bg
#C8CFD6
#84545C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Capture your happy times with BoothCool. BoothCool uses facial tracking technology and it makes photo-taking funny experience. Four popular filters and eight funny face animation effects are available and a 4-up photo strip can be created as you want. Make a pose nicely; say “cheese,” and then smile. --- Basic features --- • Strip style – Take a series of 4 shots in 2x2 or 4x1 strip style. • Camera – Switch between the front facing and the back facing cameras. • Geo tagging – Positioning photo taking place and putting it in your photos. • Poses – 3-second countdown lets you making cool poses. --- Professional-quality features --- • Great filters – Apply 4 popular filters: Normal, Magic Hour, Black and White and Vignette. • Eight face animation effects – BoothCool brings 8 face animation effects to you, including Lovestruck, Dizzy, Bird, Bee, Smoking, Angry, Hammer and Horn. They are …
App details
What you can learn from BoothCool - Heart Effects
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are BoothCool - Heart Effects's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: BoothCool - Heart Effects runs a light set with one background colour (#E4ECF4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #84545C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Photo & Video apps approach the same problem? Browse more Photo & Video apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.