Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Guardian®'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCF4 bg
#DDDDD6
#54748C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Download the Guardian App today for easy access to all your workplace benefits and individual policies via secure Touch or Face ID sign-in: Get instant access to dental and vision benefits. - Find dental or vision providers by name, specialty, or location. - View and email your ID card, or add it to your Apple Wallet. - Check your dental benefits, including claims status and history. Manage your life and disability insurance policies. - See coverage details, riders, and beneficiaries. - Make secure premium or loan payments, even set up automatic payments. - See up to three years of payment history. Stay updated and find the help you need. - Opt-in to receive documents via email. - Report changes and keep your profile information current. -Chat with a service representative whenever you need assistance.
App details
What you can learn from Guardian®
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are Guardian®'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Guardian® runs a light set with one background colour (#FCFCF4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #54748C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.