Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of J.P. Morgan Personal Investing's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCF4 bg
#DDDDD6
#54748C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Make more confident investment decisions with the J.P. Morgan Personal Investing app. Invest in products ranging from our award-winning ISAs to our General Investment Account and Personal Pension, keep track of your portfolio’s performance, and get free expert guidance when you need it. Download the app today to start building your portfolio. Why J.P. Morgan Personal Investing? - Open a Stocks and Shares ISA, a General Investment Account or a Personal Pension with £500 or more, or open a Junior ISA or a Lifetime ISA with £100 or more - Invest in a globally diversified portfolio managed for you by our expert investment team - Choose to invest for growth, income, or both - Create an unlimited number of pots to invest for different goals - Make one-off contributions or set up a Direct Debit for automatic monthly contributions - Track your portfolio's performance in real time - See if you…
App details
What you can learn from J.P. Morgan Personal Investing
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are J.P. Morgan Personal Investing's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: J.P. Morgan Personal Investing runs a light set with one background colour (#FCFCF4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #54748C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.