Sampled from 6 of Ola: Book Cab, Auto, Bike Taxi's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4F4E4 bg
#C8D6C8
#2C5C34 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Get a fast & affordable taxi ride with the Ola app, that too with just a few taps on your phone! From Ola Bike Taxis to Ola Autos to Ola Outstation rides, get it all on the Ola Cabs app. With vehicles in more than 200 cities across India including Bangalore, Chennai, Delhi, Mumbai, Hyderabad, Kolkata, and Pune, Ola Cabs is the most popular ride-hailing service in the entire country. The Ola app does more than just book rides. Not only can you send parcels within city limits with Ola Parcel, you can also get your favourite meal delivered to you! So what are you waiting for? Download the Ola app, complete our quick sign-up process and make your first taxi booking! You can choose from our multiple travel options based on your convenience: Ola Bike Taxi, Ola Auto, Ola Mini, Ola Prime Sedan, Ola Prime Plus, Ola Outstation, Ola Rentals and many more. All Ola Cabs come equipped with onboard GP…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Ola: Book Cab, Auto, Bike Taxi's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Ola: Book Cab, Auto, Bike Taxi runs a light set with one background colour (#E4F4E4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2C5C34, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.