Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Amazon Prime Video's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04142C bg
#273449
#5C0404 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Watch movies, TV shows, live programming, and sports including Amazon MGM Studios-produced series and movies Road House, The Lord of the Rings: The Rings of Power, Fallout, Reacher, The Boys, and The Idea of You, and much more. Browse titles, search for your favorites, or enjoy movies and shows recommended just for you. App features: • Download videos to watch anywhere. • Rent or buy new-release movies and popular TV shows (availability varies by marketplace). • Cast from your phone or tablet to the big screen with Chromecast. • Create multiple profiles so each person gets a personalized entertainment experience. • Go behind the scenes of movies and TV shows with exclusive X-Ray access, powered by IMDb (availability varies by marketplace). Enjoy Prime Video updates on your Apple TV or Mac by downloading the latest app from the App Store on your device. This requires an Apple TV 3rd ge…
App details
What you can learn from Amazon Prime Video
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Amazon Prime Video's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Amazon Prime Video runs a dark set with one background colour (#04142C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #5C0404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Entertainment apps approach the same problem? Browse more Entertainment apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.