Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Instacart: Groceries & Food's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#14442C bg
#345E49
#FCE46C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Shop online & get your groceries delivered directly to your door in as fast as 30 minutes. And it's safe—contactless delivery is available. Instacart delivers fresh food, drinks, and household items the same day all across the US. Download the app to see what stores are available in your zip code. Prefer to pickup? Order online and pickup at your local store, where it will be waiting for you when you arrive. Ordering made easy 1. Enter your zip code 2. Shop stores for groceries, household items, electronics, and more 3. Add your items to your cart and place your order 4. Chat with your shopper in real time to make any changes to your order 5. Relax while you you wait for your delivery to arrive 6. Enjoy your items while you save time & money Contactless delivery Order safely from your home and get your groceries delivered to you same day. Our 100% contactless delivery helps to ensur…
App details
What you can learn from Instacart: Groceries & Food
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 18 screenshots above are Instacart: Groceries & Food's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Instacart: Groceries & Food runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #14442C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCE46C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.