Sampled from 6 of First Bus's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4ECF4 bg
#C8CFD6
#2C0474 accent
#111111 text
Plan your journey, track your bus, and travel with confidence using the First Bus app. With real-time updates, mobile tickets, and personalised tools, getting around by bus has never been easier. Bus travellers can buy, gift, and activate digital bus tickets, manage secure payments, and save favourite locations, stops, and services for quicker access. The app also supports account management, consent management, while providing access to help and support features. Whether you’re commuting, exploring, or travelling occasionally, the app helps you stay in control from door to door. Planning your journey Find the best routes using locations, stops, or service numbers. View routes, timings, and stop information to plan trips that suit you. Live Bus tracking See your bus in real time on an interactive map and get more accurate arrival estimates. This feature helps reduce waiting …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are First Bus's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: First Bus runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #E4ECF4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #2C0474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.