Screenshot style breakdown
Sampled from 6 of Simplii Financial's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#14141C bg
#34343B
#E45C64 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Bank on the go whenever you want with the Simplii FinancialTM award-winning app. Pay bills, transfer funds, send, request and receive money in Canada for free using Interac e-Transfer®, order foreign cash and send money internationally to over 90 countries with no transfer fees†. And that’s not all! Check out exclusive offers waiting for you and apply for products and accounts including a Foreign Currency Savings Account, allowing you to save in U.S. Dollars, Euros, Pounds, Yuan, Philippine Pesos or Rupees. Also, manage balance and credit alerts – as well as set custom marketing preferences – chat with an available live agent, and much more. Simple, convenient and secure – it’s time to start your engines! LANGUAGES Supports English PRIVACY Your privacy and security comes first. Learn more about how Simplii is committed to protecting you by visiting https://www…
App details
What you can learn from Simplii Financial
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Simplii Financial's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Simplii Financial runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #14141C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #E45C64, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.