Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Simplii Financial's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#7C7C0C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Simplii mobile banking app makes banking simpler. Check balances, pay bills, deposit cheques, send and receive money in a snap with Interac e-Transfer®, move money between accounts and find a nearby CIBC ATM with ease. Simplii makes everyday banking easy. Pay bills, deposit cheques, move money and send or receive funds in a snap with Interac e-Transfer®. Bank wherever you are, explore exclusive offers and apply for new products in minutes. Need more? Access over 3,400 CIBC ATMs across Canada at no extra cost, send money worldwide in multiple currencies and get support 24/7. With trusted security and a refreshed experience, Simplii helps you bank confidently—anytime, anywhere. LANGUAGES Supports English PRIVACY Your privacy and security comes first. Learn more about how Simplii is committed to protecting you by visiting https://www.cibc.com/en/privacy-security.html LEGAL …
App details
What you can learn from Simplii Financial
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Simplii Financial's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Simplii Financial runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #7C7C0C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.