Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of HCF My Membership App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4044C bg
#E72765
#6CCCBC accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
HCF’s My Membership app is your trusted health partner in your pocket. It’s designed to take the hassle out of health cover and put you back in charge with a simpler, easier experience. Download it now for: • Claiming on the go – Make a claim in minutes with our quick and easy claims experience. • Payments made easy – Stay in control with payments in advance and handy reminders. • Getting your cover sorted – Manage your health and life cover on the go, anytime, anywhere. • Using your digital card – Scan your secure digital membership card or QR code to claim on the spot at selected providers. • No-fuss cover reviews – Check your cover’s still a match for your health and life needs. • Messaging us anytime – Message us with your questions and we’ll get back to you quick smart during business hours. • Health cover companion – Easy access to health programs, offers, dis…
App details
What you can learn from HCF My Membership App
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are HCF My Membership App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: HCF My Membership App runs a dark set where the background shifts from screenshot to screenshot (first shot #E4044C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #6CCCBC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.