Screenshot style breakdown
Sampled from 6 of iA Mobile's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#DCF4FC bg
#C1D6DD
#044CDC accent
#111111 text
Screenshots
Icon palette
About this app
iA Mobile makes it easy for you focus on your goals by always having your information at your fingertips! Take advantage of your group insurance benefits and monitor your retirement savings and investments at iA Financial Group. With iA Mobile, you can: GROUP INSURANCE - Submit your claims securely - Send photos of your receipts, if required - Track your claims - Use your health spending account to reimburse the unpaid portion of a claim - Check the eligibility of healthcare providers - Check your prescription drug coverage - Estimate the amount you will be reimbursed for your prescription drugs - Find pharmacies that offer the prescription drug you are looking for and compare prices* - Use your smartphone as a group insurance card - Obtain proof of travel insurance** - Produce the list of expenses for your income tax return The functionalities in iA Mobile vary based on the plan …
App details
What you can learn from iA Mobile
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are iA Mobile's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: iA Mobile runs a light set with one background colour (#DCF4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #044CDC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.