Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Amazon Photos: Photo & Video's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#645434 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Amazon Photos lets you store and share full-resolution photos, keeping favorite moments secure and in the spotlight. Prime members in United States, United Kingdom, Canada, Germany, France, Italy, Spain and Japan receive unlimited photo storage and 5GB of video storage. Not a Prime member? All Amazon Photos customers receive 5 GB full-resolution photo and video storage. The following features are available for Amazon customers in the US: - Storage: Free 5 GB combined photo and video cloud storage means you keep memories secure while freeing up space in your phone - Full-resolution: Keep your original image’s resolution: more pixels equal better quality photos and videos - Display photos on devices: View photo memories on your Echo Show and Fire TV instead of tucked away in a phone or camera. Customize your Fire TV screensaver and Echo Show photo display with family and travel photos.…
App details
What you can learn from Amazon Photos: Photo & Video
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 18 screenshots above are Amazon Photos: Photo & Video's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Amazon Photos: Photo & Video runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #645434, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Photo & Video apps approach the same problem? Browse more Photo & Video apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.