Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 4 of iHerb: Vitamins & Supplements's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04442C bg
#275E49
#BC945C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
iHerb: Vitamins & Supplements Wellness trusted by millions—worldwide Shop iHerb for a curated selection of health and wellness essentials at great value, delivered right to your door. Discover vitamins and supplements, sports nutrition, grocery, beauty, self-care, and more—all in one app. Since 1996, iHerb has focused on authentic wellness products, trusted sourcing, and value. Wellness Made Easy With the iHerb App Exclusive Offers Access discounts only for iHerb App users. Save 15% on your first app order with code: MYAPP15. Terms and conditions apply. Rewards That Add Up Earn Rewards Credit by sharing iHerb with friends and family or by writing approved product reviews. Rewards Credit can be used toward future purchases on iHerb. iHerb Quality Promise We work directly with trusted brands and do not buy from third parties or unverified distributors. Sensitive products are handled …
App details
What you can learn from iHerb: Vitamins & Supplements
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are iHerb: Vitamins & Supplements's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: iHerb: Vitamins & Supplements runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #04442C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #BC945C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.