Screenshot style breakdown
Sampled from 6 of Square One's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#14A4BC bg
#34B0C5
#8CD4EC accent
#FFFFFF text
Screenshots
Icon palette
About this app
With the Square One app, you can quote, buy, and manage your home or car insurance policies anywhere, anytime. Plus, submit and track claims easily. If you need help, expert assistance from a licensed insurance agent is just a webchat or phone call away. Square One offers home insurance in BC, Alberta, Saskatchewan, Manitoba, Ontario, and Quebec. We also offer car insurance in Ontario and Quebec. You can get a home insurance policy for as little as $15/month, or a car insurance policy from $120/month (ON) or $67/month (QC). Plus, save up to 5% on your home insurance when you buy both home and car insurance from Square One. We're focused on making insurance simple, accessible, and affordable for Canadians. Customers love our personalized coverage, top-tier customer service, and easy-to-use online system. Get your personalized insurance in as little as 5 minutes — see how much you c…
App details
What you can learn from Square One
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Square One's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Square One runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #14A4BC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #8CD4EC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.