Sampled from 5 of Additive-Free Lifestyle's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#D47484 bg
#DA8795
#9C444C accent
#FFFFFF text
Imagine being able to pick up a packet of food, then easily, and quickly, scan the ingredients to detect additives (good or bad!). That is exactly what this app is designed to do! The Additive-Free Lifestyle app will take the guesswork out of ‘what to buy’. In a few seconds you’ll be able to make informed decisions using scientific information regarding every additive approved for use within Australia and New Zealand. Each additive is marked with a ‘quick view’ happy green face, cautioned yellow face or red risky face, however, if you would like to read a full description of each additive this is available too. On top of the additive scanner and extensive additive list, this app also consists of over 300 family-friendly recipes that are quick, easy, budget-friendly, and delicious. You can either cook straight from the recipe or with the touch of a button add it to a meal plan. Once …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Additive-Free Lifestyle's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Additive-Free Lifestyle runs a dark set with one background colour (#D47484) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #9C444C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.