Sampled from 6 of NBC 4 New York: News & Weather's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#6C4434 accent
#111111 text
Reading the caption text from the screenshots in your browser…
The NBC New York app is your source for New York news, Tri-State weather, breaking alerts, live radar, traffic updates, local video and NBC New York News 24/7 streaming. Get trusted local reporting, real-time weather updates and live coverage from NBC 4 New York in one app. Follow stories across New York City and the Tri-State area, including breaking news, politics, public safety, severe weather, traffic, transit, entertainment and urgent updates that affect your day. Customize alerts by location so you can get the news and weather updates that matter most to you. Why use the NBC New York app? If you live in New York City, New Jersey, Connecticut or the Tri-State area, NBC New York helps you stay informed about breaking news, severe weather, traffic, transit and public safety with trusted reporting and personalized alerts. What can you do with the NBC New York app? Follow New Yor…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are NBC 4 New York: News & Weather's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: NBC 4 New York: News & Weather runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #6C4434, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.