Sampled from 6 of Cover-More Travel Insurance's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#1444E4 accent
#111111 text
Travel smarter, worry less: meet our Cover-More app. It’s your ultimate travel partner, packed with everything you need for safer, less stressful adventures. From travel insurance and real-time safety alerts to an AI itinerary planner and 24/7 emergency help, you get all this and more in our Cover-More app. Why you’ll love it: - Fast, easy travel insurance. Get a quote, buy cover in minutes, and keep your policy handy, even when you’re offline*. - Real-time safety alerts. Stay connected with tailored updates on security, weather, and disruptions at your destination*. - 24/7 emergency help. Need assistance overseas? Our team is just a tap away, ready to guide and support you any time*. - AI-powered itinerary planner. Create personalised day-by-day plans in seconds. Discover activities, local tips, and more, all at your fingertips. - No policy? No problem! Y…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Cover-More Travel Insurance's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Cover-More Travel Insurance runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #1444E4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.