Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of UMR | Health's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4FCFC bg
#D6DDDD
#143454 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
The UMR app makes it easy to access important details about your health care benefits. Sign in anytime to: • Find costs and care – Search for in-network health care providers, hospitals, and clinics – and see what you can expect to pay. • View your plan details – Find up-to-date plan balances, including any deductibles and out-of-pocket amounts. • Check your claims: Review claim information for recent services and receive paperless copies of your EOBs. • See timely “Things to do” – Get personalized alerts about steps for managing your health and benefits. • Contact us – Reach out for assistance by chat, call or secure messaging.
App details
What you can learn from UMR | Health
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are UMR | Health's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: UMR | Health runs a light set with one background colour (#F4FCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #143454, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.