Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 3 of Poppulo's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#549C6C accent
#111111 text
Screenshots
Icon palette
About this app
With the Poppulo mobile app, employees can stay connected to their workplace from anywhere. Keep up to date with internal communications: • Read and interact with company news tailored to you • Receive urgent messages, such as site closures, via push notifications • Personalize your news feed by following groups that interest you • Select your preferred reading language with automated translations Join more than 50 million people who stay connected with their company through Poppulo, the #1 provider of employee communications and digital signage software. Note: Your organization must authorize access to the Poppulo mobile app. You will only have access to mobile features your organization has enabled (not all mobile features may be available to you).
App details
What you can learn from Poppulo
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are Poppulo's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Poppulo runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #549C6C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.