Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of 天猫校园's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCF4FC bg
#DDD6DD
#FC8C9C accent
#111111 text
Screenshots
Icon palette
About this app
【学生专享好权益，吃喝玩乐全都有】联合多方品牌权益和专属优惠，打造学生会员专享的权益礼包，让校园学习生活更美好 【校园门店优惠多，消费还有小红花】校园门店内丰富的商品和促销活动，满足学生日常消费喜好，每笔消费攒小红花，还能兑换更多超值权益 【校内骑行真便捷，追风少年还有谁】提供校内的电动车/滑板车等出行工具服务，跟大家一起骑行，探索美好的校园生活 【校内洗衣超省心，穿衣自由更安心】提供校内的共享洗衣和烘干服务，随时随地安心洗，享受衣物焕然一新，校园生活更轻松
App details
What you can learn from 天猫校园
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are 天猫校园's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 天猫校园 runs a light set with one background colour (#FCF4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC8C9C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Education apps approach the same problem? Browse more Education apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.