Sampled from 1 of BMI Calculator - Healthy & Fit's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCF4FC bg
#DDD6DD
#0C5C8C accent
#111111 text
Быстрый офлайн-калькулятор для Индекса массы тела (ИМТ), процента жира и идеального веса. ВОЗМОЖНОСТИ • ИМТ по формуле ВОЗ • Процент жира (Deurenberg, 1991) • Идеальный вес (Devine, 1974) • 8 классификаций ВОЗ (крайний дефицит → ожирение III степени) • Метрические (см, кг) и имперские (ft, in, lb) единицы • Полностью офлайн — без аккаунта, без интернета • Доступно на 20 языках КОНФИДЕНЦИАЛЬНОСТЬ Мы не собираем, не храним и не передаём ваши данные. Все расчёты происходят на устройстве. ИСТОЧНИКИ Всемирная организация здравоохранения (ИМТ); Deurenberg и др., British Journal of Nutrition, 1991 (жир); Формула Девайна, 1974 (идеальный вес). Отказ от ответственности: Только для информационных целей. Не заменяет медицинскую консультацию. Обратитесь к врачу для личных решений.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 1 screenshots above are BMI Calculator - Healthy & Fit's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: BMI Calculator - Healthy & Fit runs a light set with one background colour (#FCF4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0C5C8C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.