Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of Upstart: Personal Loans + More's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#046C6C bg
#278080
#04ACAC accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Upstart makes it simple to borrow the money you need. Get funded in as fast as 24 hours for personal loans¹, and within seconds with Cash Line*. Check your rate in minutes, with no impact to your credit score². Trusted by 4M+ borrowers³ & rated 4.9 stars⁴. Apply for fixed-rate loans from $200 to $75,000.⁵ Easily apply for personal loans and credit lines. Lightning Fast Approvals • Most funded borrowers received approvals instantly⁶, no paperwork needed • Funding instantly for Cash Line after approval* • Check if you qualify in minutes Flexible Loans & Cash Access • Personal loans: $200- $75K⁵ • Debt consolidation: Combine debts into one payment • Cash Line: Access a flexible line of credit for quick cash needs App Features • NEW: Unlock ongoing funds⁷ vs one-time cash advances with Cash Line for instant cash*. Get $200 minimum once approved. • Compare loan options side-by-s…
App details
What you can learn from Upstart: Personal Loans + More
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Upstart: Personal Loans + More's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Upstart: Personal Loans + More runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #046C6C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #04ACAC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.