Sampled from 4 of Engage Consult's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#142434 bg
#344250
#245CB4 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Engage Consult allows patients to communicate securely and safely online with their practice about non-emergency medical conditions, admin questions or online video consultations. It also offers 24/7 access to symptom-specific self-help information and easy access to other local NHS and self-care services. Use the Engage Consult app to: - Submit a non-emergency medical request to your practice - Ask an admin question to your practice - Upload health data - Access symptom-specific self-help information Please note your practice needs to be signed up for Engage Consult for you to be able to contact them this way. After you download the Engage Consult app: - Enable push notifications to allow your practice to contact you easily - Sign in using either your NHS login details or sign up for an Engage Consult account - Arrive for your doctor's appointment with the Engage Consult App
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Engage Consult's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Engage Consult runs a dark set with one background colour (#142434) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #245CB4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.