Sampled from 6 of United Rugby Championship's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#142C34 bg
#344950
#2454B4 accent
#FFFFFF text
16 Teams, 5 Nations, 1 Champion. The United Rugby Championship App, your official home for all things URC! Never miss a moment with the latest news, all the action from every match, personalised team content and on-demand highlights to bring you closer to all the action. - All the latest headlines, news, match previews and match reports from your favourite clubs and the league - The Match Centre for team line-ups, competition tables and all the fixtures and results - Live text commentary, score overview and match statistics for every single match - Personalised alerts and content from your favourite club - A range of competitions, and fantasy and predictor games with epic prizes - Opinion polls to have your say and connect with other fans - On-demand URC TV highlights in stories format Download the United Rugby Championship App today and fully immerse yourself in the global club rug…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are United Rugby Championship's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: United Rugby Championship runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #142C34) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #2454B4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Sports apps approach the same problem? Browse more Sports apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.