Screenshot style breakdown
Sampled from 6 of Itaú Emps: conta PJ digital's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#042CD4 accent
#111111 text
Screenshots
Icon palette
About this app
Chegou o Itaú Emps, a nova conta PJ 100% digital, sem mensalidade e com toda a segurança do Itaú que você já conhece. Com um cartão de crédito sem anuidade e uma plataforma prática e intuitiva, o Itaú Emps é seu aliado no dia a dia dos negócios, oferecendo tudo o que você precisa para gerenciar suas finanças e ajudar seu negócio a crescer. Nascemos com o propósito de potencializar a jornada de quem empreende, por isso, aqui você encontra a facilidade, rapidez e informações que fazem muita diferença no seu dia a dia: _Cartão de crédito sem anuidade Agora você também conta com cartão de crédito PJ sem anuidade! Pelo app, você acompanha todas as suas despesas em tempo real e pode parcelar sua fatura em até 24x, sempre com total controle dos seus gastos.* _Cadastro descomplicado Abra sua conta em poucos minutos e sem burocracia. Aqui você não precisa tirar foto de vários documentos e nem…
App details
What you can learn from Itaú Emps: conta PJ digital
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Itaú Emps: conta PJ digital's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Itaú Emps: conta PJ digital runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #042CD4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.