Sampled from 6 of myAutoPlus's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#5434AC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Stay up to date, understand your insurance history, and make informed decisions about your insurance. The myAutoPlus app is your path to easily educate yourself about automobile insurance in Canada. We designed the app to empower you with all the information you need about auto insurance. myAutoPlus REPORT Using the same data as the insurance industry, your myAutoPlus report shows comprehensive policy insights to make informed decisions and have a better insurance experience. ADDITIONAL FEATURES Upgrade your myAutoPlus app for free for enhanced features. INSURANCE SCORE Your personalized Insurance Score evaluates your insurance profile based on characteristics like what car you drive, where you live, and your driving experience, to understand your driving strengths and areas of improvement to help save on premiums. POLICY PLANNER See the impact to your insurance risk profile b…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are myAutoPlus's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: myAutoPlus runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #5434AC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.