Sampled from 4 of Angel Gift Card's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECFCEC bg
#CFDDCF
#FC8C5C accent
#111111 text
In order to make user transactions of gift cards safer and faster, Angel Gift Card Company provides this trading platform. Angel Gift Card Company is a company that focuses on gift card purchases, the highest price, the fastest payment, and the safest transaction. Our goal is to become The most honest gift card trading platform in the world. If your friend’s gift card trading price is not high enough, please share the angel gift card and we will reward you. We trade online 24 hours a day.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Angel Gift Card's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Angel Gift Card runs a light set with one background colour (#ECFCEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC8C5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.