Sampled from 4 of M42's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#5C4CB4 accent
#111111 text
The app streamlines the process of scheduling appointments Features: • Schedule appointments at times that suit you and keep track of your appointment history. • Browse educational materials specifically linked to your diagnoses, test results, and medications. • Receive timely notifications and reminders for upcoming appointments and when it's time to refill your medications. • Access to omics-related services The app, named "M42," offers informational content exclusively and should not be considered as medical guidance or treatment advice by its users. Consequently, "M42" should not be used for medical diagnoses or as a substitute for medical care or treatment recommendations. The information provided within "M42" does not replace the need for professional medical advice, diagnosis, or treatment. All the content available on "M42," including text, visuals, images, and data, is intend…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are M42's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: M42 runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #5C4CB4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.