Sampled from 2 of John's Burgers's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#CC940C accent
#111111 text
Reading the caption text from the screenshots in your browser…
John's Burgers – The Real American Burger Pedí tus hamburguesas favoritas en segundos. Rápido, simple y sin vueltas. HACÉ TU PEDIDO EN MINUTOS Explorá el menú, personalizá tus productos con los extras que quieras y elegí cómo disfrutarlo: delivery, para llevar o en el local. SEGUÍ TU PEDIDO EN TIEMPO REAL Mantenete al tanto en cada etapa y sabé cuánto falta para que llegue tu pedido. PAGÁ COMO PREFIERAS Elegí entre efectivo o Mercado Pago, de forma rápida y segura. SUMÁ PUNTOS Y GANÁ Cada pedido suma puntos que podés canjear por productos gratis. BENEFICIOS TODOS LOS DÍAS Entrá a la app y descubrí premios: puntos extra, cupones y sorpresas. INVITÁ Y GANEN Compartí tu código con amigos y ambos reciben recompensas. CUPONES Y PROMOS Accedé a descuentos exclusivos y ahorrá en cada pedido.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are John's Burgers's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: John's Burgers runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #CC940C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.