Sampled from 6 of Travel to Europe's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#5CA4E4 accent
#111111 text
Speed up your next border check with the Travel to Europe app. Developed by the European Union, Travel to Europe allows you to pre-register your personal information for the Entry/Exit System (EES) in advance. Secure and simple to use, you can complete your pre-registration before arriving in or leaving a European country using the EES. The app is voluntary for the countries using the EES: they can choose whether to adopt it for EES pre-registration and the specific functionalities of the app may vary from country to country. For the up-to-date list of countries using the app, visit: https://travel-europe.europa.eu/ees/Travel-to-Europe-mobile-app Who can use the app? You can use Travel to Europe if you are a non-EU national subject to EES travelling to a European Country using the EES and you have: • A biometric passport • iPhone 8 or later with iOS 16 or later • NFC (Near-Fi…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Travel to Europe's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Travel to Europe runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #5CA4E4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.