Sampled from 5 of Heartwell: Track Health's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#F484EC accent
#111111 text
Heartwell: Track Health Heart Rate & Blood Pressure Instant AI-powered health insights from your face—fast, private, and easy to use. What if understanding your health was as simple as looking at your phone? Our product is powered by Blood-spectrum optical imaging patented technology (TOI)™.TOI™ harnesses a standard camera to capture facial blood flow data for real-time analysis.With cutting-edge AI technology, our app transforms a quick face scan into meaningful health insights—helping you stay informed, aware, and in control of your well-being.No wearables. No manual input. No complicated setup. Just open the app, scan your face, and get instant results. AI Face Scan: Your Health, Instantly Using advanced facial recognition and signal analysis, the app detects subtle changes in your face to estimate key health indicators.In just seconds, you can access insights such as:bloodpressur…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Heartwell: Track Health's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Heartwell: Track Health runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #F484EC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.