Screenshot style breakdown
Sampled from 5 of Virginia Mobile ID's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4FC bg
#D6D6DD
#BC9C74 accent
#111111 text
Screenshots
Icon palette
About this app
Virginia DMV has officially launched the Virginia Mobile ID. Carrying your ID just got more convenient, more secure and much less stressful. You’ll love the peace of mind of always having your ID by your side. Virginia Mobile ID is a digital option of a valid state-issued driver's license or ID card. It’s free to obtain and can be set up from anywhere. Your Virginia Mobile ID is a companion to your physical ID, and you’ll still need to carry a physical ID with you. In many cases, it can stay in your wallet, and your phone can do the work of verifying your identity. Advancing Virginia DMV's mission of "Always Driving Forward," Virginia Mobile ID is built for today’s digital world. After years of planning and testing, Virginia Mobile ID puts you in control—without compromising security or simplicity. Key Benefits Convenient: • Always with you on your phone • Fast, contactless and ea…
App details
What you can learn from Virginia Mobile ID
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Virginia Mobile ID's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Virginia Mobile ID runs a light set with one background colour (#F4F4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #BC9C74, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.