Sampled from 6 of AllCare Gestora de Saúde's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#642C9C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Descubra o novo app da Allcare, a sua gestora de saúde! Tenha as informações que você mais utiliza e o seu boleto de forma rápida, prática e segura, tudo na palma da sua mão. Dados de carteirinha: Acesse a carteirinha online do seu plano de saúde pelo aplicativo da Allcare. Central de atendimento: Tenha acesso rápido a nossa central de atendimento. Boletos: Pegue o seu boleto pelo app, assim você consegue acessá-lo de forma rápida e evita fraudes. Baixe agora nosso aplicativo da Allcare Gestora de Saúde e desfrute de uma experiência simplificada e totalmente digital!
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are AllCare Gestora de Saúde's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: AllCare Gestora de Saúde runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #642C9C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.