Screenshot style breakdown
Sampled from 6 of Sephora India's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#B42C3C accent
#111111 text
Screenshots
Icon palette
About this app
This is your personal access to the world of Sephora. SHOP skincare, makeup and all things beauty online via the Sephora mobile app—anytime anywhere. • Quickly and easily browse a variety of products and shop from wherever you are • Get app-exclusive perks: sneak previews, early access, special promotions and more Other Features • FIND a Sephora store near you • Share your makeup and skincare must-haves with friends • Get alerts on new arrivals from your favourite brands and sales through push notifications • Read product reviews Booking Services* available in stores only • DISCOVER beauty and makeup services with our expert Beauty Advisors at the Sephora Beauty Studio. Approach our Beauty Advisors in-store or book an appointment through the app! Fuss-free and easy to use, get instant access to the latest cosmetics from top brands like Rare Beauty, NARS, Kylie Cosmetics, MAC , Be…
App details
What you can learn from Sephora India
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Sephora India's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Sephora India runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #B42C3C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.