Sampled from 6 of UNIQLO - LifeWear's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FC0404 accent
#111111 text
Funktionen der UNIQLO App: 1. Gratis Lieferung mit Click & Collect - Verkürze die Wartezeit und lasse deine Bestellung mit Click & Collect gratis in einen UNIQLO Store deiner Wahl liefern. 2. Ein Scan - alle Infos - Scanne den Barcode eines Produkts und erhalte Informationen über die Verfügbarkeit sämtlicher Größen in anderen Stores. Außerdem kannst du dir Bewertungen und Stylings ansehen. 3. Wieder auf Lager - Lass dich benachrichtigen, sobald ein Produkt, das du gerne hättest, wieder auf Lager ist. 4. Die perfekte Passform - MySize Assist hilft dir, deine für dich perfekte Passform zu finden. Gib deine Körpermaße und bevorzugte Passform ein und wir empfehlen dir die ideale Größe. 5. Deine Wunschliste - Markiere Produkte, die dir gefallen und wir benachrichtigen dich, sobald sie erhältlich, wieder auf Lager oder im Angebot sind.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are UNIQLO - LifeWear's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: UNIQLO - LifeWear runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC0404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.