Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 4 of eCalendar - Daily Planner's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECFC bg
#CFCFDD
#FCE444 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
【Automatic renewal of eCalendar membership】 eCalendar membership benefits: Magic import: add today's reminder via email. Subscription period: 1 month (eCalendar monthly automatic renewal plan) 12 months (eCalendar annual automatic renewal plan) Subscription price: based on iAP application information. For example, the monthly automatic renewal plan is $2.99 per month, and the annual automatic renewal plan is $29.90 per year. Payment: After the user confirms the purchase, the payment will be remitted to his iTunes account. Cancel automatic renewal: To cancel automatic renewal, please manually turn off the automatic renewal function in iTunes/Apple ID settings at least 24 hours before the current subscription period. Renewal: Within the first 24 hours of the subscription, your Apple iTunes account will be deducted, and the subscription will be extended for a…
App details
What you can learn from eCalendar - Daily Planner
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are eCalendar - Daily Planner's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: eCalendar - Daily Planner runs a light set with one background colour (#ECECFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCE444, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Photo & Video apps approach the same problem? Browse more Photo & Video apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.