Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Norwegian Cruise Line's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C74BC bg
#3B87C5
#64B4EC accent
#FFFFFF text
Screenshots
Icon palette
About this app
Get even more out of your vacation with more features, more control, and more simplicity - all in the palm of your hand. Norwegian Cruise Line’s updated app makes it even easier to tailor your perfect vacation. Take full advantage of our endless experiences and wide variety of dining, entertainment, excursions, activities, and more. See comprehensive onboard schedules, view extensive excursion details, browse updated menus, view entertainment listings, and make reservations for experiences onboard our ships and at our incredible destinations. Above all, prepare for your cruise with ease – your vacation begins the moment you board! BEFORE YOU EMBARK… Discover your detailed itinerary with your pre-cruise planning checklist guiding you every step of the way. Make reservations for your favorite activities include excursions, entertainment, dining, and our exclusive Vibe Beach Club.…
App details
What you can learn from Norwegian Cruise Line
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Norwegian Cruise Line's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Norwegian Cruise Line runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #1C74BC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #64B4EC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.