Screenshot style breakdown
Sampled from 4 of Pizza Perfect: Online Ordering's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#3CB44C bg
#349E42
#E42424 accent
#111111 text
Screenshots
Icon palette
About this app
When the very first Pizza Perfect base was tossed into the air, pizza had already been around for a very long time. Reinventing it was pointless, and that’s why we’ve spent the last 30 years perfecting it instead. Walking into any Pizza Perfect, you’ll be greeted with the sight of our signature open kitchen where you and your family can watch as your pizzas are crafted from scratch. Nothing frozen or fake here – just quality toppings, hand-stretched dough and a generous covering of top-quality cheese. Pop it into a roaring, wood-fired oven and what comes out is nothing short of magical. You can always expect a Real, Authentic Pizza from Pizza Perfect. We make Pizza - Perfect. Features: - Find nearby restaurants or search by area - Browse the menu and latest promotions - Customise your order with extras and sauces - Order for collection or delivery - Pay securely online - Create an acc…
App details
What you can learn from Pizza Perfect: Online Ordering
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Pizza Perfect: Online Ordering's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Pizza Perfect: Online Ordering runs a light set with one background colour (#3CB44C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E42424, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.