Sampled from 6 of Epassi Nordics's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCF4E4 bg
#DDD6C8
#FC5404 accent
#111111 text
Personalförmåner som boostar din vardag. Epassi förenar dig, din arbetsgivare och dina personalförmåner i en app. Epassiappen gör det enkelt för dig att hitta friskvårdsförmånen eller måltiden som sätter guldkant på din vardag. I det breda utbudet väljer du det som passar bäst för dig. Genom en smidig betalning direkt i appen slipper du krångla med kvitton, utlägg och checkar – allt det där tar vi hand om. Med appen har du dessutom alltid tillgång till aktuellt förmånssaldo och köphistorik. Så vad väntar du på? Ladda ner appen, upptäck dina personalförmåner och låt det roliga börja!
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Epassi Nordics's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Epassi Nordics runs a light set with one background colour (#FCF4E4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC5404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.