Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of what3words's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#046494 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
what3words ist für dich die einfachste Art, Orte – egal wo – punktgenau zu finden und zu beschreiben. Das System hat die Welt in 3 m x 3 m große Quadrate aufgeteilt und jedem dieser Quadrate eine eindeutige Dreiwortadresse zugeteilt. Damit werden Ungenauigkeiten bei der Weitergabe von Ortsangaben oder Verwechslungen von Adressen komplett vermieden. Optimiert für die Spracheingabe und perfekt für Orte, die keine Adresse haben Dreiwortadressen sind präziser als traditionelle Straßenadressen, da sie eine exakte Navigation ermöglichen. Sie werden daher inzwischen weltweit genutzt, beispielsweise in Reiseführern und von Unterkünften genau wie von Rettungsdiensten und im E-Commerce, damit Lieferungen genau und ohne Umwege an den richtigen Eingang kommen. what3words ermöglicht es dir zudem, adresslose Orte präzise und einfach zu kommunizieren – ohne die Notwendigkeit für komplizierte GPS-Dat…
App details
What you can learn from what3words
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are what3words's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: what3words runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #046494, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.