Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Quince: Luxury Essentials's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#DCDCDC bg
#C1C1C1
#846454 accent
#111111 text
- #2PREMIUM PIECES. SPECIAL PRICING.
- #3GET FIRST DIBS ON NEW ARRIVALS
- #4FREE SHIPPING & 365-DAY RETURNS
- #5INSTANT UPDATES FOR BACK-IN-STOCK
Captions read from the screenshots (OCR, may contain small errors): 4 headlines, 4.8 words on average (longest 6), mostly ALL CAPS.
Screenshots
Icon palette
About this app
Shop high-quality apparel, home, beauty, travel, and more at radically low prices. Quince brings thoughtfully crafted essentials directly from world-class manufacturers to your doorstep. By cutting out the traditional retail markup, we deliver exceptional quality at prices within reach. Download the Quince app for early access to new arrivals, free shipping, 365-day returns, and back-in-stock alerts. Discover women’s and men’s clothing, bedding, furniture, luggage, jewelry, beauty, and more—crafted from exceptional materials like Grade-A Mongolian cashmere, European linen, washable silk, Italian leather, and organic cotton.
App details
What you can learn from Quince: Luxury Essentials
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Quince: Luxury Essentials's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Quince: Luxury Essentials runs a light set where the background shifts from screenshot to screenshot (first shot #DCDCDC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #846454, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.