Sampled from 5 of Wendy’s UK: Order & Offers's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#C4141C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Craving Wendy’s? Order ahead for takeaway or drive-thru, customise your favourites and access exclusive offers, all from the Wendy’s app. Easy Sign In Getting started is simple. Enter your details, use the one-time passcode sent to you and you’re ready to order. Order Ahead Choose your nearest Wendy’s, select takeaway or drive-thru and place your order for collection. Menus, prices and available order methods may vary by restaurant. Make It Yours Build your meal exactly how you like it. Customise menu items, choose your sides and drinks, add extras and explore nutritional and allergen information before ordering. Exclusive Offers Access app offers and enter promotional codes directly in the app. Choose one eligible offer during your order and enjoy more Wendy’s for less. Save Your Favourites Save your favourite meals, customised items and Wendy’s locations so they’re easy to find n…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Wendy’s UK: Order & Offers's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Wendy’s UK: Order & Offers runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #C4141C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.