Screenshot style breakdown
Sampled from 6 of Confused.com: Cheap Insurance's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C1C1C bg
#3B3B3B
#5CACE4 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Get great insurance deals at your finger tips! Compare car, home, van, motorbike and travel insurance, or find breakdown cover — all in one app, with quotes from top UK insurers in seconds. Plus, get year-round rewards when you take out car, home, or van insurance. Nice! Get rewarded when you buy: Get a £20 voucher to spend with over 100 brands and get a free Gregg's hot drink every month when you take out car, van or home insurance through us. Compare quotes, quick: Compare prices from top UK insurers and find the cover you need, quick. Our QuickQuote tool stores your details to find you cheap insurance deals in seconds. Find the cheapest fuel: Use our petrol prices checker to find the cheapest fuel near you - wherever you are. Check a vehicle's history: Get immediate access to any vehicle's history with our free history checker Get insurance, MOT & Tax reminders: Never miss a re…
App details
What you can learn from Confused.com: Cheap Insurance
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 18 screenshots above are Confused.com: Cheap Insurance's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Confused.com: Cheap Insurance runs a dark set with one background colour (#1C1C1C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #5CACE4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.