Sampled from 4 of Gula Gula App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C4C74 bg
#3B6587
#4494CC accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Desfrute do conforto da sua casa sem abrir mão dos melhores sabores da nossa cozinha afetiva. Com o nosso serviço de delivery rápido, levamos até você uma verdadeira experiência gastronômica. Entregamos mais do que comida, entregamos momentos especiais e memórias afetivas que aquecem. Agora o aplicativo do Gula Gula, possui um programa de fidelidade, que pontua a partir do momento em que conclui o seu cadastro e realiza uma compra pelo App ou Loja Física, com os pontos acumulados é possível realizar resgate de produtos diretamente nas lojas, não é demais?! Baixe o App e faça seu pedido agora mesmo.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Gula Gula App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Gula Gula App runs a dark set with one background colour (#1C4C74) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #4494CC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.