Sampled from 6 of Prudent Plus App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0444B4 bg
#275EBE
#546484 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Seamless Login: Use your work email ID or employee code to access the app instantly. Manage Dependents: Easily add or edit your dependents and ensure they’re covered. Choose Your Plan: Select the right insurance and benefits plan to safeguard yourself and your family. Download E-Cards: Get your digital insurance cards anytime, anywhere. Access & Share Benefits Summary: Download your benefits summary for quick reference & share it effortlessly via email Support at Your Fingertips: Raise queries and receive assistance directly through the app. Download Prudent Plus today and take control of your insurance and health benefits with just a few clicks!
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Prudent Plus App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Prudent Plus App runs a dark set with one background colour (#0444B4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #546484, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.